Stonefruit Construction Co.
Project Background
Stonefruit Construction Co. is a Durham-based builder specializing in handcrafted walls, pathways, patios, and custom stone installations. Stonemason Emily Shepherd asked me to help her bring the same curiosity, care, and respect for the craft that defines her work into a digital space that could reflect her values and support the steady growth of her business.
The Process
Emily and I worked closely to shape not just a website, but a language and structure for Stonefruit’s brand as a whole. Through ongoing conversations, we distilled what makes her work so distinct: her deep respect for craft, her quiet precision, and her ability to build spaces that feel both timeless and alive. The result was a framework that helps her show up clearly and confidently in her field, and a site that reflects the substance and spirit of her work.
What I Delivered
Strategic Structure
A streamlined, functional site that makes her work immediately legible to potential clients, while honoring the integrity of her craft.
Refined Messaging
Copy and framing that Emily can now use across all of her communications that give language to her process and philosophy.
Sustainable Functionality
The website gives visitors a clear, immediate understanding of Stonefruit’s services, capabilities, and style. With essential information front and center and a streamlined inquiry form, Emily can secure new projects more efficiently and with far less back-and-forth.
The Outcome
The Stonefruit site that Emily and I built gives her a clear, confident way to present her work and connect with clients who value craftsmanship as much as she does. It highlights the strength and precision of her builds without overcomplicating the story; just clean images, thoughtful structure, and language that lets the work speak for itself. Like her process, it’s built to last and evolve, giving her a digital home that supports the next phase of her business.
