Behind every great project, there’s someone steadily keeping things on track. That’s often where I come in, bringing clarity, follow-through, and grounded support to the work people care most about.

I’ve partnered with artists, business owners, and so many other wonderful collaborators from a diverse range of personal and professional backgrounds. I’ve co-founded and run a creative studio, project-managed SXSW experiential marketing builds, coordinated merch drops, held the ladder during mural installs, and kept event itineraries airtight. No matter the project, I bring balance, structure, and a bias toward action. I love working with people who are genuinely invested in what they do.

I’m based in Nashville, and I bring years of hands-on experience across production, operations, and creative direction. While I love collaborating in person, I also work comfortably and consistently with teams and clients across the country (and beyond; I speak fluent German and Spanish). I do my best thinking on hiking trails, on two wheels at the greenway, or while cooking slightly chaotic dinners for my friends and family. I’m often behind the camera too, taking photos of the people I love.

Below, you can get a taste of some of the projects that have shaped me. If you're curious about working together, feel free to reach out through my contact page; I'd love to hear from you.

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FEATURING

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SOME PROJECTS I'VE BEEN A PART OF

⚡️ FEATURING ⚡️ SOME PROJECTS I'VE BEEN A PART OF

Project: Shiner Bikes

FOUR CUSTOM ROADSTERS, ONE BIG TEXAS TOUR

  • When Shiner Beer set out to customize four Harley-Davidson Roadsters for a statewide campaign, I managed the project from start to finish, ensuring that every detail came together seamlessly.

    I coordinated the delivery, disassembly, and reassembly of the bikes, bringing in top-tier motorcycle customization wizards Josh Treviño and Allen “Doc” Brown in the process. As sign painter Kayla Fritz meticulously brought printmaker Denton Watts’ designs to life through hand-painted application, I kept the entire project running smoothly, acting as the central hub of communication so that each expert could focus on their craft without unnecessary back-and-forth. By holding the full scope of the project, I made sure that every specialized contributor had the information, materials, and support they needed to do their best work, from overseeing the color-matching of Shiner’s signature branding to coordinating logistics at every stage.

    The result? Four striking, road-ready motorcycles that embodied Shiner’s bold Texas spirit and made a lasting impression on their journey across the state.

Project: Commodore Perry Estate

FROM FORGOTTEN MANSION TO AUSTIN’S MOST ENCHANTING ESCAPE

  • Before it became one of Austin’s most exquisite destinations, the Commodore Perry Estate had lived many lives; a grand private home, a school, a convent, and, eventually, an abandoned landmark. Its once-stunning architecture had faded, its gardens overgrown, its walls covered in graffiti. But beneath the dust and decay, the spirit of the estate remained, a place of beauty, history, and quiet magic waiting to be revived.

    As part of the team entrusted with restoring that magic, I managed the complex web of moving parts behind a hand-painted wayfinding system that would feel as natural to the space as its sun-drenched courtyards and storybook interiors. Our team of craftspeople, developers, architects, designers, and hotel management translated a grand creative vision into something both functional and enchanting, ensuring that every sign fit seamlessly into the estate’s world of old-world luxury and playful charm.

    With a project of this scale, conflicting needs and constant moving pieces were inevitable. My role was to bring clarity and consistency, to make sure that every specialist could focus on what they did best without getting tangled in logistics. I compiled historical references, secured approvals, coordinated materials, and organized every step of production so that when it came time to paint, the process was effortless. In the end, we produced over 300 hand-lettered signs, each one designed to feel like it had always been part of the property.

    Now, as guests wander through the estate’s walled gardens, sip cocktails by the fountain, or get lost in the warmth of its jewel-toned rooms, they may not think twice about the signs guiding their way. And that’s exactly how it should be.

Project: Rockman Coffee + Bakeshop

HELPING A CELEBRATED CHEF BRING HER DREAM TO LIFE

  • When James Beard–nominated chef Amanda Rockman set out to open her first solo venture, she had a bold, clear vision: a destination for impeccable pastries, big joy, and genuine connection. What she didn’t have- yet- was a business.

    From those early days of visioning to the full launch of Rockman Coffee + Bakeshop, I’ve been a long-term collaborator and creative advisor, helping shape everything from early investor materials to the website and beyond. Working alongside Amanda and a small, trusted team, I supported the evolution of Rockman’s brand, voice, and identity through hundreds of decisions, large and small: design and messaging, customer experience, signage, packaging, merch, and more.

    When the time came to build the website, I created a digital home that reflects the warmth, vibrancy, and clarity of the shop itself, making it easy for customers to engage, and easy for Amanda’s team to update and expand. I also helped develop streamlined, purpose-built forms for things like custom orders and hiring, creating clear pathways for customer communication and team growth.

    Today, Rockman is one of the most celebrated new bakeries in the country, and I’m proud to still be part of its ongoing story. For me, this project is a reminder of what’s possible when passionate people are given the right kind of creative and operational support. It’s a beautiful example of the kind of work I care most about: long-term, collaborative, and rooted in purpose.

Project: CLEARING THE WEIGHT of the Past

TURNING A PILE OF PAPERWORK INTO A FRESH START

  • Some projects aren’t about bold campaigns or historic renovations. Some are about clearing the weight of what’s been avoided for too long.

    When a client came to me, she was carrying years of unresolved paperwork, reminders of a marriage and business that had both ended. The stack had grown taller as life moved on, a physical representation of everything she couldn’t bring herself to face. She didn’t need strategy or spreadsheets; she needed someone to sit beside her and make the overwhelming feel doable.

    Over two full-day sessions in my studio, we tackled every last document. Together, we sorted, prioritized, and made a plan. Some items needed action, some could be let go, and some just needed acknowledgment before being filed away for good. I helped her break the cycle of avoidance, giving her structure, support, and a teammate in the process.

    She walked in carrying the weight of the world. She walked out literally dancing.

    Not every project has a big, flashy deliverable. Sometimes, the result is clarity, peace of mind, and the freedom to move forward.