Rockman Coffee + Bakeshop
Project Background
In 2019, Amanda Rockman, a James Beard Award nominee and an absolute culinary powerhouse, shared with me her dream of a destination for elevated pastries, bold energy, and unforgettable treats. Over the next few years, I was honored to play a role in helping her develop a strategy and brand that reflected her passion for meticulous craftsmanship and playful creativity. As COVID-19 and other global and local curveballs came our way, we adapted and kept the dream alive until every detail of the plans for Rockman Coffee + Bakeshop, from its warm and welcoming vibe to its spirited branding, absolutely oozed Amanda’s vision. I knew that the website would need to be just as exceptional, while keeping operations simple for her team, and creating an engaging experience for her customers.
The Process
Through my conversations with Amanda, I gained a deep understanding of her goals, her vision for the bakeshop’s day-to-day operations, and the creative spirit she wanted to bring to the site. With that foundation, I built a website that balances clarity, functionality, and personality, while giving her team tools to easily manage and grow the features they need over time.
What I Delivered
Key Information Up Front
I ensured that the essentials, like location, hours, photography, and vibe, were clear and accessible, giving customers everything they needed to know before visiting. The text-based menu is easy for customers to access, and simple for the Rockman team to update as-needed without outside help.
Streamlined Communication
I developed tailored contact forms, including a hiring submission form for prospective team members.
Integrated Online Ordering
I consolidated all online ordering options into intuitive, easy-to-navigate pathways. Customers can easily use the website to place everyday orders, submit custom cake requests, purchase gift cards, and shop Rockman’s curated merch collection.
A Digital Reflection of Rockman
Vibrant visuals, playful design, and thoughtful storytelling bring Amanda’s energy and creativity to life online, strengthening the connection between the brand and customers.
Built to Grow
I designed the Rockman website to evolve alongside the business. The site is easy for Amanda and her team to update, and equipped to support the team’s long-term goals while staying true to the bakeshop’s unique spirit.
The Result
This website empowers Amanda and her team with easy-to-use tools, and the resulting customer experience plays an active role in the success of this vibrant, creative business.
