Shiner Beer

Four Custom Roadsters, ONE BIG TEXAS TOUR

When Shiner Beer set out to customize four Harley-Davidson Roadsters for a statewide campaign, I managed the project from start to finish, ensuring that every detail came together seamlessly.

I coordinated the delivery, disassembly, and reassembly of the bikes, bringing in top-tier motorcycle customization wizards Josh Treviño and Allen “Doc” Brown in the process. As sign painter Kayla Fritz meticulously brought printmaker Denton Watts’ designs to life through hand-painted application, I kept the entire project running smoothly, acting as the central hub of communication so that each expert could focus on their craft without unnecessary back-and-forth. By holding the full scope of the project, I made sure that every specialized contributor had the information, materials, and support they needed to do their best work, from overseeing the color-matching of Shiner’s signature branding to coordinating logistics at every stage.

The result? Four striking, road-ready motorcycles that embodied Shiner’s bold Texas spirit and made a lasting impression on their journey across the state.

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The Commodore Perry Estate

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Clearing the Weight of the Past